4 Easy Ways to Save Time on Social Media
According to the 2011 Social Media Marketing Report, more than one third of marketers spend 11 hours or more each week on social media. How many hours do you spend? Don’t waste time on social media! Here are some tips for saving time on Facebook and Twitter:
- Schedule your updates – use a platform like Hootsuite, TweetDeck or Seesmic to schedule your updates. This will allow you to choose one day a week (or every 2 weeks) to dedicate to finding/developing content and scheduling your posts and tweets.
- Set up e-mail alerts – set up free email alerts so that you will receive an email in your inbox when you are re-tweeted, @mentioned, or when someone writes on your wall or comments on your post. Our favourites are TwitterAlerts.net for @mention and retweet alerts, HyperAlerts for Facebook email alerts, and Google Alerts for email alerts when you are mentioned on blogs, or other places on the Internet. These email alerts in your inbox will save you from logging in multiple times per day to check whether or not anyone has commented, asked questions, or talked about you.
- Figure out the best time to tweet – use programs like Timely or Crowdbooster to find out what time of day is the best time to tweet. These programs connect with your account & give you times that are best for your followers. Tweeting at the best time of the day is much better than blindly tweeting 100 times per day hoping that one of the times will be a good time for your followers to catch it!
- Put together a collection of great news & content resources – Use Google Reader to put together a list of all of the sites you can think of that provide the latest news on topics that are important to your fans and followers. In the real estate industry? Grab a couple of sites that provide the latest market data and statistics. Photography industry? Put together some of your favourite photography blogs, or sites with photoshop tips. Travel industry? Find tourism sites that talk about the latest trends and information. Google Reader keeps all of these in one place so that you can see the latest postings and articles without having to visit a bunch of different websites. A huge time saver!
The two days will be spent with two industry experts – Kara Burrows, the founder of Miss Mediosa – Social Media Management, and the author of The Step by Step Guide to Twitter for Business ebook, will be teaching half of the tips and techniques. The other half will be spent with best-selling author and internet marketing speaker Susan Sweeney, who wrote Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time. Spaces are filling up so make sure to reserve your spot! Check out the agenda, take a look at who should attend, and then get registered here! We will see you in November, in sunny Florida!
Until next time,