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Top 5 Mistakes Companies Make on Facebook

August 30, 2012

Okay so lets be honest here there are a lot more than five mistakes that are made on Facebook. We’re just going to cover the five that are seen way too often and are pretty easy to fix.

5. Profile Picture

It’s always a good idea for your entire logo to be visible without having to click on your profile picture. Many companies have their logo in their profile picture, which is great, but if parts of the logo are cut off it might say something completely different. For example one of my favourite ones has the “B” in Black cut off… so yes the name reads as lack. :S I would give you the rest of the company name but that wouldn’t be nice. 😉 Do you have any funny profile picture cut offs to share?

Size: Page profile pictures are square and displays at 160×160 pixels. The photo you upload must be at least 180×180 pixels.

4. Cover Photo

Have you noticed how many companies don’t have a cover photo? By not having a cover photo you are wasting valuable free advertising space! Do you like the look of the integrated profile pictures and cover photos like the TELUS example below? Who do you think has been doing this right?

Image

Don’t forget! Cover photos can’t contain any price/purchase information, contact information, references to Facebook site features such as “Like” or “Share”, or calls to action like get it now or tell your friends.

Size: JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

3. No Interaction with Fans

Your Fans “Like” your brand, interact with them! Make sure you have someone dedicated to responding to any questions, issues, or comments. You have a real opportunity to build a relationship with a current or potential client. Many people are now using social media instead of calling help lines since they don’t have to wait to be heard. It’s important to respond promptly to any comments that are posted on your Facebook page. You should make sure any email notifications that notify you of comments/likes/wall posts go to the right person so that they can respond right away. Some brands delete or ignore complaints on their wall. It’s essential to provide a professional response and acknowledge the complaint rather than deleting it.

2. Using Social Media Like the Phone Book

You set up a Facebook Page for your company so you’re done now right? WRONG! If you set up a Facebook Page for your company it should be updated and monitored. You need to attract and retain your Fan base. Give them a reason to “Like” your Page and a reason to read, view, and share any updates, photos, or promotions.

1. Company Page Set-up as a Profile Page

This is a big one. Not only do you miss out on the benefits of a Page, it can also get you kicked off Facebook indefinitely! Facebook will be deleting 83 million accounts – included in the list are “profiles” set up for brands or companies. We’ve said it before & we’ll say it again – brands must have PAGES and not Profiles on Facebook! http://bit.ly/Pn4Unb Give us a call to get switched over and set up properly before your account is deleted!

Are there any other mistakes that we missed that have been driving you crazy? Let us know below.

As always if you have any questions or need some help feel free to contact us! 🙂

Until next time,

Alix
Miss Mediosa – Social Media Management

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