Top 5 Twitter Mistakes That Companies Are Making Every Day
September 5, 2012
tags: @mention, autofollow, build followers, scheduling tweets, social media strategy, twitter for business, twitter mistakes, twitter strategy, twitter tools
by Kara Burrows
Last week we talked about 5 of the most common mistakes that companies are making on Facebook. This week, let’s take a look at some of the top mistakes that we’re seeing on Twitter.
5. Opting Out of Twitter
Now first I have to mention that this mistake doesn’t apply to everyone. When your company is considering which social networks to join and manage, it’s always most important to consider your target markets and your goals & objectives. There’s no point being on a social network that your target markets don’t use, or that won’t allow you to reach or work towards your goals. Of course, that’s why it’s so important to have a social media strategy in place!
Now that that’s out of the way – let’s get to the point. Many brands are well aware that their target audience uses Twitter on a regular basis, but decides to opt out because they think it’s too much effort, or because they don’t like the 140-character limit. Come on people!! Twitter provides you with the opportunity to reach a whole new group of people that may or may not be on Facebook, or may not have caught your Facebook posts. It doesn’t have to take a whole lot of time to maintain a presence on Twitter. Use a third party application like Hootsuite or TweetDeck to post to Twitter at the same time that you’re posting to Facebook — just don’t run in to our next mistake:
4. Auto-posting to Both Twitter and Facebook At The Same Time
I know, I know. I JUST finished recommending using a third party app to post to both. That’s not the mistake that people are making. The problem is that some users are automatically posting the exact same content at the exact same time to both Facebook and Twitter. The first issue with this is that your posts get cut off, and all of the Twitter users end up seeing only half of your post – which can be very difficult to understand. Another issue is the fact that these posts are often being set to post at the exact same time. Think about what that means. Your followers on Twitter and your fans on Facebook are two separate groups of people. Doesn’t it make sense that these audiences may not be on these networks at the same time? It’s important to figure out the optimal posting times for EACH network, and schedule your postings accordingly. And finally – don’t forget the difference in the language and functionality of each network. A hashtag doesn’t make a whole lot of sense on Facebook, and neither does an @Mention that wasn’t properly tagged within Facebook itself. Make sure your post is right for the network that it is being posted to.
3. Starting Your Tweet with an @Mention
This is a major missed opportunity. Most people don’t even realize they’re making a mistake! Did you know that when you start your tweet off with an @mention, that tweet is ONLY visible to those followers who follow both you AND the user that you’re mentioning? This cuts down the visibility of your tweet significantly – as if it wasn’t already hard enough to get your tweets noticed! Make sure you place the @mention in the middle or towards the end of the tweet instead. Start off with a “Hey @MissMedisoa, did you see….” instead of “@MissMediosa did you see…”.
2. Sending DMs
The majority of Twitter users will check their @mentions, but Direct Messages tend to get filled up with spam and automatic messages that thank users for following. Of course, for confidentiality reasons, some tweets or responses simply can’t be sent publicly. If you have an important message that you don’t want to send publicly, let the user know by sending a public tweet with an @Mention to let the user know you’ve sent them a Direct Message. Otherwise, just send a tweet asking the user to contact you by email or some other form of communication.
1. Auto-Following or Buying Followers
Building targeted followers can be a lot of work, but trust me, it’s worth it! What is the point of having a ton of followers if they live on the other side of the country, don’t speak your language, and have absolutely zero interest in the product or service that you’re offering? There are a ton of tools out there to help you find the right people to follow. Make use of Twitter lists, check out Twellow’s Twellowhood feature if you’re interested in finding people in a specific geographic location, and pay attention to who you’re following back.
Make sure you’re not following any sketchy or spammy accounts – there are certainly a lot of them out there. We also suggest taking a look at your competition, your partners, and other major players in your industry and related industries. Take a look at who these brands are following, and which users are following these brands. You can also take a look at Twitter directory sites and get yourself listed in appropriate categories so that it’s easy for users to find you. Also, be sure to use the right keywords in your Twitter bio. I know everyone out there is extremely time-constrained, and it’s very easy for social media to take up all of your time, so if there’s anything we can do to help please don’t hesitate to contact us! We have a ton of proven techniques and tactics for building targeted fans and followers, and would be happy to help build a targeted audience for your brand.
Do you have any other mistakes to add to the list? What types of mistakes are you seeing on Twitter that drive you crazy? Let us know if you have any contributions to the list, or any suggestions for quick fixes! I’m sure I could go on and on and on about this topic, so I’ll end it here! 🙂
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Unit next time,