Maximizing the Twitter Header for Your Brand
September 19, 2012
tags: @mention, autofollow, build followers, new twitter, newtwitter, scheduling tweets, social media strategy, twitter background, twitter changes, twitter for brands, twitter for business, twitter grapihcs, twitter header, twitter header dimensions, twitter me tab, twitter mistakes, twitter strategy, twitter tools, twitterheader
by Kara Burrows
This week, Twitter has launched yet another re-design. What did you think of all of the changes? As usual, some are good and some are not so good.
The New Twitter Header
First of all – the new Twitter header. This is basically Twitter’s version of the Facebook Cover Photo (or Google+ Cover Photo). Finally a chance to maximize your branding opportunities on Twitter. Use this space wisely folks! Here are a couple of design tips for maximizing the use of your Twitter header:
– Twitter header dimensions: 1252 pixels x 262 pixels
– Maximum file size of 5 MB
– Use dark colors – your bio, username and links are displayed in white text so don’t use a white background
– Move & scale your header image to play around with positioning
– Header is shown on mobile apps, background is not
Keep in mind users will see this header only when they visit your profile – not when your tweets appear in their stream (similar to how Facebook Cover Photos are only seen when people actually visit your Fan Page, and not when your posts appear in their news feed)
One of the major differences that we noticed here is that there seems to be a lack of rules & guidelines from Twitter restricting what you’re allowed to put in this place! Now this may have something to do with the fact that a lot of your bio and profile picture cover up the space where your header is displayed, but either way, this is very different from the detailed Rules and Restrictions for Facebook Cover Photos.
How To Change Your Twitter Header
To upload your Twitter Header design, log in to Twitter and then click the “Edit Profile” link at the top of your screen (see the screenshot below). Once you’re in the Edit Profile section, you’re going to want to click the “Design” tab on the left and then you will see the section that allows you to upload your header. Alternatively, simply log in and click here to Add A Twitter Header to quickly and easily access this section.
Changes to Twitter Background
Another change that was made this week was the option to choose a left, right or centered background position. Play around with this until your background looks just right. Keep in mind that your background will appear differently on different screen sizes!
Twitter also allows you to choose between a white or black overlay. We have chosen black, because it matches our brand a little better than white. Choose whichever color works best with your branding and design. Keep in mind you can still customize your background and link colors.
Twitter’s “Me” Tab
Aside from these design changes, Twitter has also launched a new “Me” tab. This tab displays your header, your bio and links, your Twitter display picture, and your most recent tweets. Here’s a look at our “Me” tab, and our new header!
Any photos you have shared using Twitter are now displayed a little bit more prominently. The photo stream now appears larger, making it easier for users to browse through your photos. Photos can also be viewed in full screen with one “tap”.
New Twitter Apps
Twitter has also announced and launched new apps for the iPad, iPhone and Android. Have you tested out how your profile looks on these apps?
We want to know — what do you think about all of these changes?
Make sure to Follow Us on Twitter for more social media tips and tricks!
Unit next time,