Targeted Facebook Posts: How To Restrict Your Posts To A Specific Audience
October 17, 2012
tags: brand recognition facebook, connect with fans, facebook, facebook customer service, facebook for brands, facebook for business, facebook market research, facebook one billion, facebook pages, internet marketing, market research via facebook, missmediosa, social media service, social media strategy, social media tips, socialmedia, socialmediastrategy, top of mind awareness facebook
by Kara Burrows
Do you have Facebook fans from different geographic regions, but want to promote a special or discount to only a select group of people? Or, for our Canadian readers, do you have multilingual followers & struggle with the balance between English and French postings? This could certainly apply for English vs. Spanish posts, or any other language differences among your Facebook fans! Well, there’s an easy fix, and we’re going to show you how:
Targeted Facebook Posts By Language
How to restrict your English posts to English-speaking fans, and French posts to french-speaking fans (or any other language!):
This is actually a pretty easy configuration, and can easily be done on a regular basis! For companies based out of New Brunswick or Quebec, or other multi-lingual areas, it’s a great idea to use this Facebook feature so that you’re not flooding your fans’ timelines with multiple posts in multiple languages — or extremely long posts that have been translated. Now your fans will only see ONE post – the one the matches their language!
First, type your post in to the status box on your Page just as you would normally post a new status. For this example I’m going to show you how to gate your posts to only be visible to those who speak French. So as you can see in the photo below, I have typed my French status in to by status box and I have clicked the “Public” button next to the “Post” button to start the gating process:
Now select “Target By: Location/Language” to choose the language. All you need to do to start typing the language into the field and the available languages will start to appear:
I selected French (all) — this will make sure that my post ONLY appears on the timelines of those Facebook users who have indicated that they speak French or have set their Facebook Accounts to French. I know that this process worked because the space next to my “Post” button now says “Custom”:
It’s as easy as that! Click “Post” and you are done! Now you can post the content in English & restrict the visibility to English-speaking users!
Targeted Facebook Posts By Location
How to target your posts by geographic location:
The process to “gate” your posts for audiences in specific geographic locations is very similar. This works great for businesses that have multiple locations and want to promote a deal or an event for a specific location (but hide it from the others). This can be city-specific, province/state-specific, or even country specific! Let’s say there’s a new Facebook feature that’s only available to U.S. users, and we want to talk about it on the Miss Mediosa Fan Page, but don’t want it to appear for all of our Canadian and European fans. Here’s what we would do:
First, type the status in to your status box exactly as you would like it to appear to the targeted (U.S., in this case) users. Once again, click the “Public” button to make adjustments to who this status will be visible for. Select “Target By: Location/Language” once again:
Now you’re going to type the country that you want the post to be visible for into the “Country” field. Again this will automatically populate the list for available countries:
Now just click “Gate Post” and you will return to your Page.
Click “Post” and voila! You’re all done 🙂
We hope you can get some use out of this awesome feature – it’s such a great way to avoid annoying or frustrating your fans by posting too much duplicate content, or content that’s not relevant to them!
Make sure to Like Our Facebook Page for more social media tips and tricks!
Unit next time,