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Niche Social Networks For Your Business

January 23, 2013

Your social media strategy should outline which social networks are most appropriate for your business based on your goals & objectives, your products & services, and your target markets.  If you’re looking to expand your social media presence to some additional niche networks, here are some that you might want to check out:

Niche Social Networks For Your Business:

Houzz – This can be a great resource for real estate agents, contractors, interior designers, home stagers, and other related businesses.  Set up your own account and add photos of your work.  Be sure to use the proper categories for your uploads for optimal exposure.  Make sure to have your keywords in the photo descriptions and links wherever possible.  Answer any questions and engage with other companies & your followers to really build a community on this network.

Athlinks – Do you offer products and/or services targeted towards athletes?  Athlinks has over 280,000 members and gives athletes a place to network and compare results.

The Fancy – Retailers, magazines, travel companies and any other brands selling products that could be posted and shared, check this one out!

Sprouter – A great network for entrepreneurs and small business owners.  Get in touch with other entrepreneurs and do some networking!

CafeMom – Are you a mompreneur or are you targeting moms?  This network is a place where moms can connect with other moms to find friends, give advice, and get advice.

Tapiture – A network very similar to Pinterest.  You “tap” things you find on the internet and organize them into interests.  They’re seeing 1.3 million unique visitors and 25 millions monthly page views.

Foodspotting – In the restaurant industry?  Maybe you own a food truck, a catering business or a bakery?  Get up close and personal with a network filled with foodies!

Trippy – Hotels, B&Bs, Convention & Visitors Bureaus, Attractions, and other travel industry brands may want to test out this travel-related social network. (Wanderfly is another travel-related network)

Boomerang – Does your business sell a lot of gifts?  Whether it’s jewellery, kitchen gadgets, accessories, clothing, or anything else that makes a great gift – you may want to try uploading some of your products here to see what kind of response you get.

ThirdAge – Targeting Baby Boomers and people over the age of 45?  That’s exactly who this social network targets.

Keek – This network allows you to share quick videos with friends.  It’s popular among a few celebrities and is based out of Toronto – woohoo!  Follow people, respond to comments, check your mailbox, check your stats, subscribe to favourites, scan “Klusters” (or interest categories), check your @mentions and even upload private videos.

Manteresting – Another network similar to Pinterest, targeted towards men.  If men are a major part of your target market why not test it out! (You may also want to try Gentlemint)

ActiveRain – Another great niche network for real estate agents.  Build your blog and interact with other real estate agents.  A great place to find good advice and build your network. – A great network for those involved with weddings – we’re talking photographers, event planners, caterers, wedding planners, wedding venues, makeup artists, hair salons, and more!

Tailored – Another wedding-related network, similar to Pinterest.

Care2 – Is your company eco-friendly and/or offering green products or services?  Check out this network focused on the “green” lifestyle.

SparkRebel – A network focused on fashion and trends – great for fashion designers, retailers and others in the fashion industry. Try StylePin too.

Looking for niche social networks for your own personal interests or hobbies? is a social network targeted towards those who enjoy gaming.  Wayn (Where Are You Now) focuses on travel and meeting people with similar interests.

Didn’t see any on this list that got your interest?  Try setting up your own niche social network with Ning or Mixxt! We want to know — what are your favourite niche social networks?  Share with us in the comments below!

Join us on Twitter and Facebook for more social media tips and tricks!

Untill next time,

Miss Mediosa – Social Media Management

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