Maximize the Marketing Benefits Of Your Facebook Cover Photo – And Other Recent Facebook Changes
April 26, 2013
tags: cover photo, coverphoto, facebook, facebook cover photo, facebook for business, facebook news feed, facebook pages, facebook replies, social media tips, socialmediatips, tips
Since Facebook has changed the Facebook Cover Image Rules we have been given more room for advertising creatively. Maximize the use of your Cover Photo by advertising current promotions or contests.
Below are the newest Cover Photo guidelines. You can view all of the Facebook Page guidelines here: http://on.fb.me/10ygOSw.
III. Page Features
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as “Get it now” or “Tell your friends.”
While the 20% text rule still applies, it is great to now be able to use the Cover Photo to advertise products, sales, contact information, and calls to action (CTA).
What are the best ways to use your new found marketing space? Well that all depends on your social media strategy and goals.
Here are a few ideas:
Contest promotion – For example: Check out our contest tab to win!
Sale promotion – For example: 40% off our online store at store.com.
Launch of a new product.
Launch of a new brand.
Launch of a new website.
Contact information – For example: The phone number and email address for a real estate agent.
Why should you bother with the updated cover photo? Well, to start, it’s free advertising space! It is basically a free online billboard for your company. Also, once the new News Feed is launched, your cover photo will be featured on the News Feeds of your fans’ friends when they like your Page. Only a portion of the Cover Photo will be shown. The dimensions of the preview of the cover photo have not been released yet. As soon as they’re out we’ll let you know. Read more about the new News Feed here: http://on.fb.me/11VS809. Scroll to the bottom of the page if you want to join their waitlist. If you join the list they will let you know when the new look is available for you to try.
Another change you may have noticed on Facebook Pages is the new reply function. This allows Page admins and fans to reply to a comment that is made below any of your posts. If you’ve been reading some of these threads you will notice that the comments may not appear in order. This is because the replies are organized by relevance to each viewer. Currently this is not available for the mobile app.
To turn on replies for your Page:
1. Go to the Admin Panel for your Page and select Edit Settings under Edit Page.
2. Select Manage Permissions.
3. Check the box next to Replies.
Hashtags are rumoured to be on the way but we’ll have to wait and see. Tell us – what other changes do you want to see from Facebook? If you have any questions, please ask away in the comments below!
Need help with your new cover photo or getting set up properly on Facebook with custom tabs? Contact us for your FREE social media services quote today!
Unit next time,