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Social Media Measurement Tools for Your Business

February 20, 2013

Your social media strategy should outline which social media metrics and data are most important to track in order to reach your goals, but we’d like to list a few great social media measurement tools that can be used for various types of tracking – all of which are free!

Free Social Media Measurement Tools

Facebook Insights – Of course, Facebook’s Insights are a great way to get some insight into who your Facebook audience members are and how they are responding to your content.  Aside from just the regular Insights summary that you see in your browser when you’re logged in to Facebook, you should also use the “Export” feature to export your data as an excel spreadsheet.  This gives you a chance to see data that is much more detailed and it can be manipulated in various ways to get the exact numbers you’re looking for.  You can export the data from the “post level” or “page level” – we recommend doing both.  Facebook also allows you to choose the date range for the data.  It’s a great idea to export this information on a regular basis so that you have a backup copy just in case!

Twitter Measurement – You should manually check on your @ Connect tab on a regular basis to see who has re-tweeted your content or @mentioned you on Twitter.  This section also shows anyone that has favourited your tweets or added you to a list.  It’s a good idea to visit this tab regularly and take note of any important information.

Pinpuff – Pinpuff gives you a “Pinfluence” score as well as reach, virality, and activity scores based on your Pinterest account.  The site also provides a great summary of the number of boards you have, number of pins, number of repins, etc. but one of our favourite features is the table at the bottom that shows you in an easy-to-digest format a summary of all of your boards (up to 20 boards).  The table breaks it down to show you the number of likes, number of repins, and number of followers for each board.  This is a great way to quickly and easily see which boards and pins are getting the best response.  It saves you a whole lot of counting!

Google Analytics – Google Analytics provides SO much information – it could be a blog post all on its own!  One of the great features you should be using on a regular basis is the “Traffic Sources” section of Google Analytics – which will let you see how many visits each month (or over any time period that you choose) have come from Facebook, or Twitter, or Pinterest, or YouTube.  Take note of this number on a regular basis when you’re putting together your metrics reports so that you can keep an eye on any spikes or dips over time.

SocialBro – SocialBro is a Google Chrome app that provides you with a ton of information on your Twitter followers.  This is a great place to check out the most popular time zones and geographic locations of your Twitter followers.  You can also see the languages that your followers speak, any new followers or recent unfollows, and more.  SocialBro even groups your followers in to categories including “Famous Friends”, “Not Following You Back”, “You Aren’t Following Back”, “Inactive Followers”, “Influential Followers” and “Newbie Followers”.  Another feature is the “Best Time to Tweet” section which creates a report for you and suggests the best time for you to tweet in order to reach more followers.  All of this is available with the free version.  The pro version provides even more data!

Social Mention – Social Mention is an online reputation management tool that will allow you to see what is being said about your brand across blogs and other places on the Internet.  You will see if the sentiment towards your brand is “positive”, “neutral”, or “negative” (or a mix of the three) and you can also see the top hashtags, keywords, and sources.  Social mention also provides a summary of the time since your brand was last mentioned, the number of unique authors, as well as reach, strength, and sentiment scores.  Make sure to set up the email alerts to get keep a pulse on what is being said about your brand.

Klout – We caution you to not get too fixated on this one!  Some people really go crazy over their Klout score, and obsesses over bringing it up.   There is certainly a lot of controversy around the credibility of this tool.

Kred – Similar to Klout, Kred measures your influence across social networks.  You can sign in with Facebook or Twitter to get your report.  Kred gives you an influence score and an outreach level.  Within Kred, you can also checkout your Top Locations, Top Communities, and 30 Day Follower Count.  Kred also shows your most influential posts as well as who shared them and how the posts have affected your influence and reach scores.

TweetReach – A great tool to see how far your tweets have travelled.  Just copy and paste a tweet you have recently posted and see how many people it has reached.  A great tool to measure specific contest promotions.

Bit.ly – We’ve said it before, and we’ll say it again… shorten your URLs and measure your clicks!! Bit.ly is a great resource for shortening URLs, and provides great information on the clicks that your unique URLs have seen.  Not only the number of clicks, but the dates that the link was clicked and the referrers (Facebook, Twitter, etc.) AND the location – so you can see if the content is reaching the people that you want it to.  Make a habit of using this tool regularly!

MyTopTweet by TwitSprout – An easy way to quickly see which of your tweets got the most re-tweets over time.  Spits out a report with your top 10 tweets.  Sure beats counting! 🙂

Marketing Grader by Hubspot – This is a great way to see how your website, blog, and social media efforts are all working together.  The report also shows where there is room for improvement.  We love the feature that shows the average time between tweets.  It’s also great to see how often your blog posts are tweeted or shared on Facebook (on average).  Just enter your website and you’ll get a free report!

What are your favourite measurement tools?  Share them with us in the comments below!

Join us on Twitter and Facebook for more social media tips and tricks!

Untill next time,

Kara
Miss Mediosa – Social Media Management

How to Control Your Twitterverse

January 31, 2013

You’ve finally signed yourself or company up for Twitter. You’ve figured out what a Tweet is. Now you feel you’re ready to conquer the Twitterverse. Read below to find out how to manage your connections and control your Twitterverse!

How to unfollow users on Twitter

Are you sick and tired of a company or person who constantly is Tweeting about the same thing or you are just tired of seeing them on your home timeline? It’s easy to change that, stop following them.

Follow

In order to stop following their every move, the quickest way is to unfollow from the user’s profile page. Go to the profile page of the company or person you wish to unfollow. You will see a blue button near the top of the page that says Following, if you hover over this button it will turn red and say Unfollow. Click on this button and you’re done.

Unfollow

If there are multiple people or companies that you’d like to unfollow. Use the following method instead. Click on “Following” on your homepage or profile page. Find the person or company you wish to unfollow on your list. You will see a blue button next to them that says Following, if you hover over this button it will turn red and say Unfollow. Click on this button and you’re done.

*It’s important not to unfollow too many people at once, because that sends a red flag to Twitter and could get your account suspended or deleted.

Following

Users will not be notified that you unfollowed them. If they review their followers on a frequent basis they will be able to see that you are no longer on their followers list.

As long as the account is not protected you will still be able to visittheir profile page and read their Tweets; however, you will no longer see their Tweets on your home timeline.

Whether their account is protected or not, if you are no longer following the user  you will not be able to send private messages also called direct messages (DM). You can only send a DM on Twitter if you are following the person or company you wish to DM and they are following you.

How to report users on Twitter

If the account is more than just annoying and posting harmful or illegal links they should be reported to Twitter. In order to report a user or company, go to their profile. Select Report from the dropdown menu of the person icon on their profile page. When you report a user they will be blocked from following you and replying to any of your Tweets. Twitter will be notified and review their account.

Report

How to block users on Twitter

In order to block a user on Twitter, go to the profile page of the person or company you would like to block (just type in “twitter.com/username” in the address bar of your browser). Select Block from the dropdown menu of the person icon on their profile page.

Block

What happens when you block a user on Twitter?

A blocked user on Twitter cannot add your account to any of their lists or follow you. They also can’t see your profile picture on your profile page or on their timeline. A notification will not be sent to the user once you have blocked them; however, they may notice they are no longer seeing your Tweets.

What happens if you accidentally blocked a user on Twitter?

If you have blocked a user and changed your mind, you can unblock them. Go to the profile of the user or company you blocked and select “Unblock” from the person icon dropdown menu on their profile page.

How to remove yourself or company from a list

If another Twitter user has added you to a list that you don’t want to be on, block the user. For example if someone has a list of users to unfollow, you and/or your company won’t want to be on that list.

Have questions about Twitter? Leave them in the comments section below and we’ll do our best to explain.

Unit next time,

Alix
Miss Mediosa – Social Media Management

Niche Social Networks For Your Business

January 23, 2013

Your social media strategy should outline which social networks are most appropriate for your business based on your goals & objectives, your products & services, and your target markets.  If you’re looking to expand your social media presence to some additional niche networks, here are some that you might want to check out:

Niche Social Networks For Your Business:

Houzz – This can be a great resource for real estate agents, contractors, interior designers, home stagers, and other related businesses.  Set up your own account and add photos of your work.  Be sure to use the proper categories for your uploads for optimal exposure.  Make sure to have your keywords in the photo descriptions and links wherever possible.  Answer any questions and engage with other companies & your followers to really build a community on this network.

Athlinks – Do you offer products and/or services targeted towards athletes?  Athlinks has over 280,000 members and gives athletes a place to network and compare results.

The Fancy – Retailers, magazines, travel companies and any other brands selling products that could be posted and shared, check this one out!

Sprouter – A great network for entrepreneurs and small business owners.  Get in touch with other entrepreneurs and do some networking!

CafeMom – Are you a mompreneur or are you targeting moms?  This network is a place where moms can connect with other moms to find friends, give advice, and get advice.

Tapiture – A network very similar to Pinterest.  You “tap” things you find on the internet and organize them into interests.  They’re seeing 1.3 million unique visitors and 25 millions monthly page views.

Foodspotting – In the restaurant industry?  Maybe you own a food truck, a catering business or a bakery?  Get up close and personal with a network filled with foodies!

Trippy – Hotels, B&Bs, Convention & Visitors Bureaus, Attractions, and other travel industry brands may want to test out this travel-related social network. (Wanderfly is another travel-related network)

Boomerang – Does your business sell a lot of gifts?  Whether it’s jewellery, kitchen gadgets, accessories, clothing, or anything else that makes a great gift – you may want to try uploading some of your products here to see what kind of response you get.

ThirdAge – Targeting Baby Boomers and people over the age of 45?  That’s exactly who this social network targets.

Keek – This network allows you to share quick videos with friends.  It’s popular among a few celebrities and is based out of Toronto – woohoo!  Follow people, respond to comments, check your mailbox, check your stats, subscribe to favourites, scan “Klusters” (or interest categories), check your @mentions and even upload private videos.

Manteresting – Another network similar to Pinterest, targeted towards men.  If men are a major part of your target market why not test it out! (You may also want to try Gentlemint)

ActiveRain – Another great niche network for real estate agents.  Build your blog and interact with other real estate agents.  A great place to find good advice and build your network.

Lover.ly – A great network for those involved with weddings – we’re talking photographers, event planners, caterers, wedding planners, wedding venues, makeup artists, hair salons, and more!

Tailored – Another wedding-related network, similar to Pinterest.

Care2 – Is your company eco-friendly and/or offering green products or services?  Check out this network focused on the “green” lifestyle.

SparkRebel – A network focused on fashion and trends – great for fashion designers, retailers and others in the fashion industry. Try StylePin too.


Looking for niche social networks for your own personal interests or hobbies?  Battle.net is a social network targeted towards those who enjoy gaming.  Wayn (Where Are You Now) focuses on travel and meeting people with similar interests.

Didn’t see any on this list that got your interest?  Try setting up your own niche social network with Ning or Mixxt! We want to know — what are your favourite niche social networks?  Share with us in the comments below!

Join us on Twitter and Facebook for more social media tips and tricks!

Untill next time,

Kara
Miss Mediosa – Social Media Management

How to Manage Connections on LinkedIn

January 18, 2013

For those on LinkedIn looking to learn more, or for those looking to join LinkedIn, here is a 101 on how to manage connections for a personal profile. LinkedIn is not just for those looking for a new career or recruiting for a position. Think of it as the professional Facebook.

1. How to Add a Connection on LinkedIn

There are a number of different ways to find connections you would like to add. The quickest way is to search for the connection you would like to add in the top right hand corner. When you are looking for a connection, make sure that the black dropdown menu is on “People” as shown below.

People Search

If you are not able to find the person you are looking for, or if there are multiple people with the same name, you can try the Advanced People Search. To get to the search form shown in the screenshot below, click on Advanced next to the search box in the top right hand of the screen.

Advanced Search

If you would like to see who in your address book is on LinkedIn click Add Connections. This is in green text found in the top right hand corner. You can also find Add Connections under the Contacts dropdown menu.

Add connections

When you click on Add Connections you are brought to the screenshot shown below. This LinkedIn app will access your address book and match the emails from our address book with users that are already registered on LinkedIn.  The email you used to sign up will be in the “Your email” text box. If this is where you have most of your contacts click Continue. If you prefer to use another email address for your address book, simply select your email provider and type in your email in the text box before clicking continue.

Add connections

LinkedIn also provides suggestions of people you should connect with. These are shown on the right hand side of the website. To add these connections, click the Connect button shown below.

People You May Know

When adding connections it is best to send a personalized message requesting to connect. For example, if it was someone you met at a conference you could say “It was great to meet you at the conference yesterday! I would love to connect with you here on LinkedIn.  I read the article you suggested and would love to discuss it with you. Let me know what day this week works for you.”

2. How to Remove a Connection on LinkedIn

Click Contacts or select Connections from the Contacts dropdown menu at the top of the page.

Contacts

Once here select Remove Connections highlighted below.

Remove Connections

After you click Remove Connections you will be brought to an alphabetical (by last name) list of your contacts. Select the connection(s) you would like to remove and click the Remove Connections button shown below.

Select Connections to Remove

The contacts that you remove will not be notified that you have removed them.

3. How to Join a Group on LinkedIn

If you are looking for suggestions for Groups to join, select “Groups You May Like” from the Groups dropdown menu. You can also find groups in the Groups Directory under the Groups dropdown menu. If you know the name of the group you are looking for you can type it in the search bar in the top right hand corner.  You can also enter in a keyword related to the type of group that you’re looking for, for example “Real Estate” or “Hospitality”, just be sure to change the dropdown menu in front of the search bar from “People” to “Groups”.

Group Suggestions

To view LinkedIn’s suggestions, select “Groups You May Like” and you will see a list of groups that LinkedIn has suggested for you based on the information in your profile. If you see groups you would like to join simply click the Join button. Some groups are private and you will need to be accepted by the owner of the group in order to gain access to the group.

Groups Join

Groups are a great way to meet people with similar interests or to meet potential customers or clients.

4. How to Leave a LinkedIn Group

Select “Your Groups” from the Groups dropdown menu.

Your Groups

Once you are in the group you would like to leave, click the “More…” tab.

Group Settings

Then click the Leave Group button at the very bottom of this page.

Leave Group

5. How to Follow a Company on LinkedIn

Select “Search Companies” from the Companies dropdown menu.

Search Companies dropdown

Select “Search Companies” from the tabs in order to search for the company you would like to follow. In the left hand search box type in the name of the company you would like to follow.

Search Companies

Hover over the company you would like to follow and select Follow Company in the top right hand corner of the highlighted company.

Follow Company Search

Or you can click on the company and select the Follow button.

Follow Button

6. How to Unfollow a Company on LinkedIn

In order to unfollow a company select “See all >>” from the bottom of the “Companies” dropdown menu at the top of the page. You will see a list of all of the companies that you are following. Under each company you are able to select Stop following shown in green text below.

Stop Following

Have questions about your personal LinkedIn profile or your company page on LinkedIn? Leave them in the comments section below and we’ll do our best to explain.

Unit next time,

Alix
Miss Mediosa – Social Media Management

Twitter’s “Who To Follow” List vs. Who To REALLY Follow

January 11, 2013

You’ve all seen it – social networks these days are suggesting to us which users to follow, which Pages to “Like”, and which connections we might know.  But how much should we really be listening to these suggestions? 

Twitter’s “Who To Follow” List

There are two places where you will see Twitter’s suggestions for who you should follow.  First of all, if you click on the #Discover tab when you’re signed in, you’ll see a tab along the left hand side of your screen that says “Who To Follow”.

TwitterWhoToFollowList

This section claims to gather suggestions “based on who you follow and more”.  Go ahead and take a scan through this list, and we’re betting you’ll see a number of celebrities and big brands that may or may not fit within your target markets or the audience that you’re trying to reach.  When deciding who you’re going to follow, it’s extremely important to refer back to your social media strategy.  You should be following users that either provide you with re-tweetable content that your followers would find useful and valuable, or users that you know fit within your target markets and target audience.  There are other reasons and strategies for following different groups of users of course – but in most cases these two groups will be your primary focus.  Most of the time, following a ton of celebrities and stars from your favourite reality show won’t provide huge success for your business. 

That being said, not all of Twitter’s suggestions are always completely useless.  If you take a scan through, you should be able to find at least a few accounts that are related to your industry or your target markets.  The list is not a complete and total write off – we just want to be sure that you use caution!  It can be a quick way to find SOME relevant users, but we certainly wouldn’t recommend using this as a primary resource for finding users to follow.  As always, it’s extremely important that you refer back to your target markets, your products & services, and your goals & objectives.

The second place you’ll see Twitter’s suggestions is when you are viewing the profile of a specific user, or searching for a specific term.  You’ll notice on the left hand side a small area with 3 or more suggestions of “Who To Follow”:

Who to follow twitter suggestions

Who To REALLY Follow

So if we’re taking away the “easy way out” option you might be asking – well who SHOULD we follow?  Don’t worry – we have a couple of suggestions for finding high-quality followers and accounts to follow.  

First of all, Twellow.com is a fantastic resource.  Use the Twellow.com “Twellowhood” feature to find highly targeted Twitter users based on geographic locations.  This is an especially recommended tactic for any businesses that deal with a high quantity of local customers.  Use this tool to find Twitter users in specific cities, states and countries.

Even if you don’t rely on a lot of local customers – this tool can still work for you!  Check out your Google Analytics and see which cities and states/provinces your website traffic is coming from.  You can also check out the geographic location of your Fans using Facebook Analytics.  Using these types of resources, you can discover where your current customers, website traffic, and Fans are geographically located.  You may want to try building followers in these major cities or states/provinces.  

FindTwitterUsersByStateAnother fantastic feature within Twellow is their categories.  If you haven’t already – get signed up for Twellow using your Twitter account and get yourself listed in some of your top categories!  Once you’re all signed up, you can use this site to find other accounts in the categories that most interest you.

Maybe you have a Twitter account that frequently shares recipes and cooking tips.  A quick search on Twellow will find you multiple categories that you might be interested in.

For example, there are over 15,000 Twitter accounts listed in the subcategory “Chefs“.  Maybe some of those chefs would be interested in seeing your recipes or cooking tips!  Or maybe you would be interested in sharing some of their content?  There are lots of other categories that might be relevant to you too – check out the Meal & Menu Planning, Kosher Food, Recipes, and Restaurants lists.

If geographic location is important to you, you can even further subdivide these lists by selecting a specific location.  We highly recommend going in and playing around to see what categories you can find.  Once you find the category you want, all you need to do is click the “Follow” button to start following!

Chefs On Twitter

Aside from Twitter’s “Who To Follow” suggestions, you can also check out the “Categories” section which is also listed under your #Discover tab.  You can search for any category that you choose and Twitter will provide some suggested accounts to follow.  For example, here are some suggested Twitter users in the “real estate” category:

real estate twitter users
In addition to the categories, check out any “Lists” that individual users have made that may be relevant to your target audience.  To find these lists, simply go to a user’s profile and click “Lists” from the left hand tabs.

TwitterUserLists

There are many other ways to find relevant Twitter users within Twitter.  For example, do a search for one of your major keywords or #hashtags.  Twitter will provide you with a list of tweets, top photos, top videos OR a list of people that mention that term.  A quick tip — to see an unfiltered list of tweets and get as many results as possible, be sure to choose “All” rather than “Top” or “People You Follow” at the top of the results.

TwitterSearchAll

You can also get involved with Twitter chats and build highly targeted followers by engaging with REAL PEOPLE that are taking part in a Twitter chat.  It’s great to find chats that are highly targeted towards your industry.  Here is a massive list of Twitter chats, along with their dates and times.

There are lots of other Twitter directories online where you can get yourself listed and find users based on categories and tags.    You can just google “Twitter Directory” to find the latest and most popular directories, but here are a few: WeFollow, JustTweetIt, TweetFind, and Twibs.  There are also Twitter List Directories you can check out such as Listorious.

Another 3rd party tool we would recommend is SocialBro‘s “Discover Twitter Users” feature.  This feature allows you to search for Twitter users by setting a TON of different filters – you can choose the time zone, the language, even limit the results to Verified or Influential users.  You can also filter based on the number of tweets per day, the age of the account, or time since the last tweet – this is a fantastic way to ensure you’re not following any stale accounts!

Discover Twitter Users

Still looking for more suggestions?  Try importing your contacts from Gmail, Yahoo, Hotmail or AOL.

We want to know – what techniques do you use to find highly targeted Twitter users?

Make sure to Follow Us on Twitter for more social media tips and tricks!

Untill next time,

Kara
Miss Mediosa – Social Media Management

How to Talk the Social Media Talk

January 3, 2013

Have you ever been talking in a group of friends or attending a meeting where you are bombarded with social media jargon you know nothing about? Here are some tips and tricks to help you talk the talk.

1. Facebook

Page – This is a public profile for a business, brand, or celebrity.

Timeline – This combines all of your previous status updates with any public posts that your friends have sent to you (or tagged you in), and places them all together chronologically in one place.  The content that is visible on your timeline may change based on your Privacy Settings.

Newsfeed – This can be found on your home page once you have logged in to Facebook, and shows all of the Most Recent or Most Popular posts from your friends or Pages that you follow.

Cover Photo – The large graphic at the top of your Facebook Page or Profile.

Profile Picture – Overlapping your cover photo on the bottom left hand corner. For a personal profile this should be a photo of yourself, for a company this should be a photo including your logo. Your Profile Picture will appear next to your posts as a thumbnail.

TabsTabs are the custom squares directly beneath the Cover Photo and above the Timeline. These can be customized to give your fans direct access to important information without having to leave Facebook. For example, tabs can be coded to allow Facebook users to book a hotel room, make a dinner reservation, place an order, etc. These tabs can also be “fan-gated” so that the content is only available to those who have “liked” your Page.

Photo below:

1.Cover Photo

2. Profile Picture

3. Tabs

Miss Mediosa Facebook Page

Like – A Like is when you click the thumbs up icon under a comment or photo. A “like” is also be a Fan for a Facebook Page.

Post – A message made on a timeline or Facebook Page.

Comment – A post that is made on a Facebook Page, Timeline, or under another comment or photo. You can type in a response directly below each comment, or you can “like” that comment.

Chat – Private instant messaging over Facebook to friends.

Facebook Chat

Private message – A message or post that is directed to one individual, multiple people, or a group. Which is not public or viewable by those it wasn’t sent to.

Share – To re-post a comment or photo that a friend or Page has posted. When you share you can share onto your own timeline, on your Page, on a friend’s timeline, a group you belong to, or in a private message.

Facebook Share

Check-in – A check-in allows you to tell your friends that you are currently physically visiting a specific store or location. This is a location based post through a mobile device or computer using your current location. Businesses may offer incentives, rewards, or offers for check-ins.

Friend – A Facebook user who you are connected to their profile by invitation. “Friends” is the term used for Personal Profiles, while “Fans” or “Likes” are used for Pages.  Friends are users that you are connected to with your Personal Profile, and must be added and accepted by invitation.

Group – This is a community of Facebook users that promote, discuss, or share ideas, values, and topics. Groups can be private or public.

Trending – These are the most talked about topics that are currently being discussed on Facebook and will show up on your newsfeed.

Tag – People and/or companies (Pages) can be tagged in photos or posts. If they are tagged this will appear on their timeline or Facebook Page.

2. Twitter

Hashtag – These are categorized Tweets by keyword or phrase (without spaces). These hashtags show up on Twitter searches as well as Google and any other search engines. Hashtags are clickable so that users can easily view all tweets related to a specific topic, for example, #Halifax or #Christmas.

Follow Friday – #ff – This is a commonly used shorthand hashtag that stands for Follow Friday, used on Fridays to suggest who users should follow.

Trends / Trending – The most popular Tweets on Twitter atm (at the moment). 🙂

Follower – A Twitter user who is following you. This means that your tweets will appear in their feed when they are logged in to their account.

Following – A Twitter user who you are following.

Retweet – Forwarding or re-posting a Tweet that has been Tweeted (posted) by another user.

Authenticity – This is a verified account on Twitter, proving that the user is actually who they say they are. Twitter accounts for celebrities and public figures are often verified to prove that they are not fake accounts. These accounts have verified Twitter profiles with the symbol below.

Twitter Verrified

3. Other

Viral – This also may be referred to as “Buzz marketing” refers to marketing or brand awareness that is delivered word of mouth, via the internet, or another vehicle to spread a message to an endless number of people.

Hootsuite – This is a social media application that can be used to manage multiple social networks and provides the ability to schedule your posts, or post to multiple networks at once.

TweetDeck – This is a social media application that can be used to manage multiple social networks and provides the ability to schedule your posts, or post to multiple networks at once.

Search Engine Optimization (SEO) – This is the visibility of your website or brand on search engines. Including paid and un-paid (organic results).

Need more help? Visit our website here: www.missmediosa.com. Got any other terms you’re unsure about?  Leave them in the comments section below and we’ll do our best to explain.

Unit next time,

Alix
Miss Mediosa – Social Media Management

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