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Social Media Etiquette and Best Practices

September 16, 2013

Here are some quick guidelines on how to conduct yourself or your company via your social media channels. Keep in mind that social media etiquette is always evolving and changing with new and changing social media channels.

Facebook

The top three things to keep in mind when it comes to your Facebook account, whether it is business or personal, are photos, frequency, and call to action (CTA). As we’ve mentioned a number of times before, photos will catch Fans attention and are more likely to be shared. You should always try to incorporate photos into your posts whenever possible.

The frequency of posts is a balancing act. You want to have enough posts to keep your fans interested, but few enough so that you’re not driving them crazy. Timing is also important to consider when you are determining the frequency of your posts. This includes the time between post and re-posts, as well the actual time of day that the content is being posted. Use your Facebook Insights, along with other measurement tools and applications like SocialBro, and make sure to manually track and review your post/tweet stats on a weekly or monthly basis to ensure you are making posts at the best times for your industry and for your fans/followers.

Include a CTA within your posts to engage fans. For example, use a Facebook poll or ask fans to vote between a number of choices shown in photos. You should also consider sharing your opinion on a relevant topic and asking your audience to share theirs. Incorporate other open ended questions into your posts whenever possible.

Facebook Question

As always, make sure as a company you are not making solely self-promotional posts. Lets be honest, everyone has deleted at least one Facebook friend from their list after getting tired of daily selfies with pet cameos, so take note for your personal account too.

Selfie

Hashtags are still relatively new to Facebook, although everyone has that friend who used hashtags before Facebook had introduced this feature. Keep hashtags to a minimum on Facebook. They’re important to use but be selective and don’t over do it. A good guide is to use one or two per post.

Who should you accept friend requests from and what Pages should you “like”? For personal accounts, it depends on what you are sharing. Many people share much more personal and detailed information (without realizing it) on LinkedIn and Facebook in comparison to Twitter. Think about the sign up process for each account and how much information you have provided. When you accept friend requests be sure that you trust the person with the information that you have made publicly available about yourself. Keep in mind the types of photos you have posted, status updates you have posted, and any location-sharing information that you have shared in the past. You should routinely check your privacy settings to make sure that you have the privacy level that is right for you, especially when Facebook announces any changes to privacy features.

For business accounts, be sure to take time to “like” Pages of companies that you work with or support. Also, be sure to see which Pages have “liked” your page and follow them back, if appropriate. Show your support by Liking and Sharing other Page’s posts, as well as thanking them for sharing yours. It is important to engage with other businesses and brands on Facebook.

Using new Insights to see which Pages are following you:

1. Go to your business Page Admin panel.

2. Click “See Likes” next to Insights (as shown below).

3. The default will show “People Who Like This”. From the dropdown menu select “Pages that like this”.

See Likes

Pages that like this

Using old Insights to see which Pages are following you:

1. Go to your business Page Admin panel.

2. Click on Insights.

3. Click “Likes” on the top (as shown below).

4. Click “See Likes”.

5. The default will show “People Who Like This”. From the dropdown menu select “Pages that like this”.

Facebook LikesPages that like this

Learn more about basic privacy settings on Facebook here: http://bit.ly/14b2Oxa.

Learn more about LinkedIn settings here: http://bit.ly/1655Pmk.

 

Twitter

When it comes to Twitter etiquette, there are many different theories and practices that businesses can adopt. Some people and companies like to thank every single person who follows them on Twitter, or use a third-party application to send each new follower a DM (direct message). Automatic messages often come off as insincere (since they are) and spam like. Manually messaging thousands of Followers individually isn’t the best use of your time either. Instead, focus on following back any relevant followers and spend time engaging with them.

Support your Followers and re-tweet relevant tweets when appropriate. You can click the retweet button under their tweet, or if you would like to make a comment, standard practice is to include your comment followed by “RT” and the original tweet.

Twitter Retweet

If you run out of space and need to make a change to their tweet, you can also use “MT” (modified tweet) in place of the “RT”. Remember, if you press the retweet button the tweet will appear in the home feed of your followers, but it will be displayed with the original author’s profile picture and Twitter handle. Your username will only be shown in smaller, less visible text to let your followers know that you re-tweeted this content.

Twitter RT

For exposure purposes, it may be better to use the “RT” method when you are re-tweeting so that your profile picture and Twitter handle are displayed, and your brand is kept more top-of-mind among your followers. We recommend checking out your “@Connect” tab on a regular basis in order to monitor anyre-tweets, mentions, or users that have favourited your tweets. It’s a good idea to acknowledge these activities. Take time to thank a user for sharing your content, and respond to any @mentions that are not spam. Social media is all about being social. Engage in conversations and make sure that you’re responding to people who are engaging in conversations with you.

As a company, you should make sure that your Privacy Settings are set up so that your tweets appear to the public and are not set to “private”. The “Public” setting is the default setting. Please keep in mind that if you have set your Privacy Settings so that your tweets appear to the Public, your tweets will be visible to anyone – even those users that you have blocked. Since your tweets are still public and searchable, they can be found by anyone using the search bar on Twitter or via Google.

Twitter Search

Share with us – Do you have any social media etiquette pet peeves or is there anything you are particular about for yourself or company? If you have a specific question about social media etiquette or any social media sites we didn’t cover, please ask below!

Need help with social media etiquette for your personal or business accounts? Contact us for your FREE social media services quote today!

 

Unit next time,

Alix
Miss Mediosa – Social Media Management

Facebook’s New Page Insights – Top 3 Best New Features

July 25, 2013

Facebook has recently rolled out a complete redesign of their Inights for Business Pages.  Have you had a chance to look through the new data?  Here are the top 5 best new features that will help you improve your Facebook Presence:

When Your Fans Are Online – The Best Time to Post

Finally, Facebook!  This new section of Facebook Insights provides you with not only the times that all Facebook users are most active, but also provides you with incredibly valuable information on when YOUR audience is most active.  This means you can actually determine what time of day, each day, your fans are most likely to see your content.  Simply mouse over each day to see the data.  The graph below in the “Times” section will show a dark line indicating the most popular times for your fans.  The solid section in the background indicates the most popular times for all Facebook users.  Pay attention to the line rather than the solid section in this case, so that you’re optimizing your posts for your specific audience.  Over the next few weeks try posting during peak times and monitor how your reach and engagement levels change.  You should also pay attention to the days that your fans are most active — are these weekdays or weekends?

How to find the best time of day to post Facebook content

Best Post Types – The Best Types Of Content For Your Fans

The Best Post Types section provides you with fantastic information on which types of posts are most popular among your fan base.  Here you will see exactly how much reach and engagement your photos are getting in comparison to other post types – such as a status, video or link.  We’ve all seen the articles talking about how much more exposure you get when including photos in your posts — and I’m certainly not discouraging adding photos to your posts — but check this section of the new Page Insights to get a clear understanding of the types of content that are actually most popular for YOUR fan base.  Believe it or not, it may not be your photo posts!

Determine which types of content are best for your fans

Net Likes – Monitor For Unlikes

This new section gives Page Admins an idea of how many people have unliked the Page over time.  Watch this area for any spikes in “unlikes” (in red) so that you can determine what happened that day that would have caused so many people to unsubscribe from your updates.  This section should also be monitored for any boosts in likes, to get an idea of what kind of effect particular contests, campaigns or regular content have had on your fan base.  By clicking on any of the sections in the legend (Unlikes, Organic Likes, Paid Likes, Net Likes) you can manipulate the graph to give you a clear view of each category, as well as the average number of likes (or unlikes) for that period.

How to track unlikes on Facebook

There are lots of other great changes with the new Page Insights.  Which new features are your favourites?  Do you like the new layout and the new data, or are you missing the old version?  Share with us in the comments below.  If you need help making sense of the data, we can provide monthly easy to read reports that track not only your Facebook efforts, but many other important social media metrics too!  Get in touch if you’d like more information on social media measurement services for your business.

Join us on Twitter and Facebook for more social media tips and tricks!

Untill next time,

Kara
Miss Mediosa – Social Media Management

Role of the Social Media Manager

July 18, 2013

I’m sure you’ve asked before, what does a Social Media Manager do? What does that title actually mean? Here is a quick rundown on the Social Media Manager position.

First of all, let’s go over what a Social Media Manager is not.  A Social Media Manager is not just someone who has a Facebook account and knows how to use it. There are a billion users, including parents and grandparents, who have Facebook accounts and know how to use them – this does not make you a social media expert. Social media is a constantly changing and constantly evolving industry where everything can change in an instant.

A Social Media Manager’s role includes everything from a customer service representative, brand manager, customer complaint handler, and customer satisfaction manager just to name a few.

Here are just a few of the important items a Social Media Manager should handle:

  • Social Media Strategy – A strategy should be in place prior to setting up any accounts to ensure that time, money, and energy is spent where it is needed.  The strategy should be developed by an experienced Social Media Manager or someone with experience in successful social media techniques.

  • Setting Up Social Media Accounts – Your Social Media Manager should get you set up on all of the appropriate networks for your business. This includes your main accounts to be managed on a regular basis, as well as the placeholder accounts that should be set up.  They should have experience with custom Facebook tabs to make your page stand out from the competition. Aside from main accounts and placeholder accounts, you should also be set up with important resources and tools that will help with the management and measurement of these accounts. The Social Media Manager should have experience in the field and know which types of accounts are right for your business – Facebook Page vs. Facebook Profile, Pinterest Business Account, Google+ Page vs. Profile, etc. They should know the appropriate places for keywords and set up the accounts so that they are optimized for search engines to help achieve a successful search engine presence.

  • Online Advertisements – Any online advertising campaigns such as Google Adwords or Facebook Ads should be set up and managed by your Social Media Manager.

  • Content Development – Your Social Media Manager should research and develop the content to be used in your postings.  Their background and experience in social media should allow them to know when to use keywords, shortened URLs, hashtags, tagging, and how to properly structure your posts to get the best exposure and highest response. Depending on the structure of your business, your Social Media Manager may also involve your marketing team, category managers and other members of your team in order to provide your fans and followers with relevant and useful content.

  • Online Reputation Management – Responding to any questions, comments, or complaints online will be another important responsibility of your Social Media Manager. This should be done everywhere online, not just on the social media accounts. In order to track your online reputation there are number of different tools and websites that your Social Media Manager should be familiar with, including Google Alerts.

  • Targeted Fan and Follower Building – Your Social Media Manager should have experience building a highly targeted fan base. Your target markets should be clearly identified within your social media strategy so that the appropriate audiences are being targeted.

  • Social Media Backup – All social media efforts should be backed up on a regular basis by your Social Media Manager.

  • Reporting – Your Social Media Manager should track important statistics in order to measure your progress on social media. Reports should be provided to key team members and management.

There are many other responsibilities that the Social Media Manager may be responsible for including blog management, running successful contests (following proper Facebook rules & regulations), location based tweets, outbound interaction with other pages/accounts/etc, Pinterest pins, event/in-store integration, Instagram, staying on top of latest changes (and making changes to company accounts to suit new layouts/versions/etc), keeping an eye on what your competition is doing online, keeping an eye on emerging networks, seeking out niche networks that might work for the company, etc. – there are many more responsibilities not included on the list above.

Social Media Manager

If you are hiring a Social Media Manager make sure to ask the right questions. Some key questions include:

1. Examples and links to accounts that they have set up and/or managed.

2. Results of accounts they have managed.

3. What social media tools they use including publishing, monitoring, and analytics tools or sites. Don’t be concerned if this is a long list! There are no perfect tools out there yet and many different sites and tools are required in order to put together an extensive report.

4. How do they measure success?

5. How will comments and questions be monitored?

6. How do they stay ahead of the social media curve?

If you’re hiring someone on contract, be extremely clear (in writing) about which tasks they will be responsible for, and which tasks will be handled internally.

If you would like to have an internal staff member handle your social media efforts rather than outsourcing, we highly recommend ensuring that the staff member is well trained in social media techniques and tactics. We provide social media training in the form of private one-on-one sessions. Contact us for your FREE social media training quote today!

Unit next time,

Alix
Miss Mediosa – Social Media Management

Social Media’s Role in the Alberta Flooding

July 2, 2013

Something we don’t talk about often enough is the use of social media in emergency situations. Social Media can be used for communication of all kinds, during the good times and the bad times. Social networks can be used to communicate with your customers as well as with your employees. Every company should have an entire emergency plan in place, and social media should be part of that plan.

Rather than waiting to read something in the newspaper the next day, publication is now instant. Speed of reply and posting is important. In emergency situations, it can be okay to skip the usual processes where your tweets or posts have to go through a number of layers and approval processes.  Provide a staff member or multiple staff members with  the authority to tweet and post as necessary when it comes to unique and emergency situations. Just make sure the time is taken to proofread. 😉

We have some great success stories to share about how social media was used during the Alberta flooding. I had friends who were traveling in Alberta and trying to get back to their home in Saskatchewan checking Twitter for updates on road and bridge closures almost like an interactive map. Without it they may not have been able to get their family and 6 month old home safe.

Social Media was used for a variety of reasons during the Alberta floods, including  communicating road closures, letting people know whether or not  drinking water was safe, and informing people about evacuated areas, power outages, volunteer opportunities, latest flood news, and more! Calgary’s Mayor Nenshi (@Nenshi) did an AMAZING job communicating with the residents of Calgary via Twitter at all hours! http://bit.ly/19TXx1y

Nenshi

Nenshi Boil Water

Nenshi

Calgary Stampede also did a great job of communicating what was going on with the flooded Stampede Grounds as well as keeping their employees up to date with what was happening.

Stampede - Staff

Enmax did a great job of keeping customers up to date with power outages. Honourable mentions also go to the City of Calgary, Calgary Police, and 511.

Enmax

City of Calgary

Calgary Police

Calgary Police

511

People all across Alberta have been offering help and asking for help via Kijiji, Facebook, and Twitter. Photos of the flood have been shared on Pinterest, Instagram, Facebook, Twitter, and more.

Calgary restaurants also stepped in to help out.

Jelly

Notables

Peters

So many people have lost everything! The outpour of help has been tear jerking and the creativity that companies and entrepreneurs have used to help others is amazing. Photographers, such as Elizabeth’s Everlasting Photography, have offered to take family photos for free to create new memories for those who have lost all of their family photos.

The flood happened right around the same time when many schools were about to celebrate graduations and proms. Lots of prom dresses are being donated to ensure these girls still have beautiful dresses to wear as theirs have been lost in the floods. The Facebook Page is called Grad Dresses for YYC flood victims. Hairstylists and makeup artists are also offering their services on this Facebook page.

Hundreds of pets have filled kennels and shelters since the Alberta flooding. Photos of pets are being posted on the Facebook pages for Foothills Pet Resort & Spaw and Heaven Can Wait. Please share these photos with any family or friends still missing their furry family members.

If you live in or around Calgary and would like to help, you can sign up to volunteer on the YYC Helps website. They have over 12,000 volunteers already signed up and ready to help. The form also asks if you have any special machinery or trade skills.

If you are outside of the Calgary area or province of Alberta, please make a donation. Even if you can spare $20, you can purchase a flood shirt with 100% of the proceeds going to the Red Cross.

Canadian Red Cross Alberta Floods Fund

Red Cross to help those affected by the Floods in Calgary

Hell or High Water

To help support flood victims, Calgary’s Brett Wilson donated $1 (up to $50,000) to flood victims in Southern Alberta every time that the hashtag  #OMGP was used.

OMGP

Here are some hashtags you can use to read more about the flooding in Calgary, Alberta: #CalgaryFlood2013,  #yycflood, #calgarystrong, #Stampede101, #yychelps, #abflood, #wearecalgary, #yyccleanup, #yycstrong, #togetheryyc, #OMPG, #yycfloodrelief, and #nap4nenshi to name a few.

Do Good

Facebook Pages and Groups related to the floods:

http://on.fb.me/12EWFUA

http://on.fb.me/14NP7lx

http://on.fb.me/1azuwaG

http://on.fb.me/16314TK

http://on.fb.me/14NPmNg

You Tube: http://bit.ly/12k1uE2

Are you lucky enough to have an office that’s dry with power?  You can use this map to try and route out a way to avoid sinkholes and road construction. http://bit.ly/12c2xoy

Tell us – how has social media helped you or your company during a crisis? If you have any questions, please ask away in the comments below!

Need help with setting up and managing your social media accounts? Contact us for your FREE social media services quote today!

Unit next time,

Alix
Miss Mediosa – Social Media Management

Industries Best Suited to Social Media Channels

June 12, 2013

Okay so this is a tricky topic. The truth is, every industry is able to benefit from social media. Let me dispel the idea that certain industries are boring and aren’t suited to social media. Here’s an age-old marketing question. If you’re in the business of selling beauty products, is that what you do? No, you’re not just selling beauty products, you’re selling self-esteem in a bottle. You’re selling being beautiful, you’re selling staying young.

Think about the idea of your product (or service) and everything around your product, not just your product! This will guide you on your social media journey and help you steer clear of being solely self-promotional. As we’ve mentioned many times in the past one of the biggest mistakes companies make with social media is being too self-promotional. There are enough advertisements in our day-to-day lives, especially online. Provide your fans and followers with relevant, useful and valuable information and content. After all, that’s why they’re following you!

There are a number of different goals a company can have that will give them direction and guide them to success on social media channels. Yes, in the end your main goal is likely to grow your business and increase profits by selling more products or services but there are many smaller goals to help you obtain this final goal.

For example:

  • Education – Educate your customers and potential customers about your products and services, what they do, how they are used and any other tips and tricks. This is extremely important for products or services that involve a longer decision process and require more research.  Make sure your fans and followers clearly understand what it is your offering and what benefits they can (and will) experience.  Providing tips and tricks for shortcuts or solutions for problems that your customers and potential customers are facing related to your products and services is a great way to show your expertise and build trust.

  • Brand AwarenessGet your brand out there! Increase brand recognition and make it easy for your customers to share your products and services with their friends and family via social media channels.

  • Reputation Management – Even if you don’t have social media accounts set up where customers can vent, it doesn’t mean that it won’t happen. Take control of your online reputation via social media channels and monitor what is said about your company online. It could be as simple as setting up Google Alerts to track your company name and other keywords online.

  • Communication – Share important and timely information about your company and/or products. For example: A recent recall, an exciting interview, a change in office or store hours, etc. Show the personal side to your business. Increase the exposure, reach, and engagement of all of your messages with social media. Don’t be afraid to ask questions and take polls. This is not a one-way communication tool, start a conversation!

  • Support Provide customer support for any questions or issues they may be having. If there are multiple fans and followers with the same problem and/or question you could save your call centre lots of time and money by only having to answer it once publicly on your website and social media accounts.

  • Voice – Allow your brand advocates to have a soapbox to talk about your product. There will be good and bad comments. Learn from the bad and aim to turn a negative experience into a positive one.

  • Learn – Keep track of comments and questions. Use any feedback you receive for product and service development. It’s like having a free focus group. Also, don’t forget to monitor your competitors too! Learn from the conversations that are happening on the social media channels of your competitors. This allows you to learn from their mistakes and save yourself the trouble.

  • Traffic Driver – Drive traffic to your website, blog, app or anywhere else you can get to with a link. Be sure to use shortened URLs in order to track which methods are most successful for getting the client or potential client from point A to B. Using the proper keywords when setting up accounts is essential to improve search engine positioning and presence for your company. If you are driving traffic to your website to make a sale, be sure that your website is able to make the sale. You can have the best looking and best managed social media accounts in the world, but if your website is dated or difficult to navigate then you won’t make a sale.

  • Retention – Make sure you don’t forget about your current regular customers. Be sure to focus your social media channels on retaining customers too, rather than just attracting new ones. Your social media channels are for existing customers too!

A great example of making what has been labeled as a “boring industry” exciting is what Petplan has done with their Pinterest page. Did you ever think you would follow an insurance company on Pinterest? If you’re an animal lover, we’ve got one for you! Follow Petplan to get tips on how to keep you pets healthy, learn about your breed of choice, how to care for your furry family member, and much more. Petplan knows how to make use of valuable and useful content that is related to their products and services, rather than posting only self-promotional pins. Here is the Pinterest Petplan Pet Insurance account http://bit.ly/ZNrNqj.

Petplan Insurance

Where do you start to discover your purpose online? A social media strategy, of course! Be clear and document what you want to accomplish with your social media channels and how this will be done.

What industry are you in, and what do you feel is holding you back from taking the leap into social media? If you have any questions, please ask away in the comments below!

Need help with your social media strategy? Contact us for your FREE social media services quote today!

Unit next time,

Alix
Miss Mediosa – Social Media Management

Maximize the Marketing Benefits Of Your Facebook Cover Photo – And Other Recent Facebook Changes

April 26, 2013

Since Facebook has changed the Facebook Cover Image Rules we have been given more room for advertising creatively. Maximize the use of your Cover Photo  by advertising current promotions or contests.

Below are the newest Cover Photo guidelines. You can view all of the Facebook Page guidelines here: http://on.fb.me/10ygOSw.

Newest Guidelines

III. Page Features

B. Cover

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

Old Guidelines

Covers may not include:

i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii.  contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as “Get it now” or “Tell your friends.”

While the 20% text rule still applies, it is great to now be able to use the Cover Photo to advertise products, sales, contact information, and calls to action (CTA).

What are the best ways to use your new found marketing space? Well that all depends on your social media strategy and goals.

Here are a few ideas:

 

  • Contest promotion – For example: Check out our contest tab to win!

  • Sale promotion – For example: 40% off our online store at store.com.

  • Launch of a new product.

  • Launch of a new brand.

  • Launch of a new website.

  • Contact information – For example: The phone number and email address for a real estate agent.

Why should you bother with the updated cover photo? Well, to start, it’s free advertising space! It is basically a free online billboard for your company. Also, once the new News Feed is launched, your cover photo will be featured on the News Feeds of your fans’ friends when they like your Page. Only a portion of the Cover Photo will be shown. The dimensions of the preview of the cover photo have not been released yet. As soon as they’re out we’ll let you know. Read more about the new News Feed here: http://on.fb.me/11VS809. Scroll to the bottom of the page if you want to join their waitlist. If you join the list they will let you know when the new look is available for you to try.

Another change you may have noticed on Facebook Pages is the new reply function. This allows Page admins and fans to reply to a comment that is made below any of your posts. If you’ve been reading some of these threads you will notice that the comments may not appear in order. This is because the replies are organized by relevance to each viewer. Currently this is not available for the mobile app.

To turn on replies for your Page:

1. Go to the Admin Panel for your Page and select Edit Settings under Edit Page.

2. Select Manage Permissions.

3. Check the box next to Replies.

Edit Settings

Replies

Hashtags are rumoured to be on the way but we’ll have to wait and see. Tell us – what other changes do you want to see from Facebook? If you have any questions, please ask away in the comments below!

Need help with your new cover photo or getting set up properly on Facebook with custom tabs? Contact us for your FREE social media services quote today!

Unit next time,

Alix
Miss Mediosa – Social Media Management

 

Google+ Basics

March 5, 2013

Here are some tips and tricks to get you set up and running on Google+.  Google+ is a social media network that hasn’t built a following as large as networks like Facebook and Twitter. Our suggestion is to, at a minimum, get an account set up to save your name and to get yourself appearing in the search results for keywords that are important to you, so that it’s not just your competition that appears! Also, it doesn’t take much effort to have a social media management system like Hootsuite post to your Google+ Business Page when posting to others.

Google+ also has some unique features that Facebook can’t provide. One is the Communities feature, which allows you to make groups for particular interests. What is unique is that you can start or join these groups as a person or as a brand. Another unique feature is Hangouts, which allows you to have group meetings or discussions online. You could do a presentation on a new product to a group, record it, and then upload it to OneLoad for maximum exposure.

1. Use Photos

Similar to Facebook, you are able to upload a photo to be displayed with your post on Google+. This means you don’t have to link to an external source to show the photo.  Photos can be uploaded from your computer or your Google Drive. Photos can be uploaded individually or in an album. With Google+ you can rotate and/or edit your photos before you share. This is a great feature, as you don’t want to be that person or company that always shares sideways photos.

2. Vanity URL

If you would like a vanity URL and haven’t been approved by Google or don’t have enough followers there is a workaround. Go to gplus.to. Enter in the nickname, username, or company name you would like as well as your Google+ ID. This will provide you with a vanity URL gplus.to/username.

gplus.to

3. +1

What is a +1?

A +1 is similar to a “Like” on Facebook, “Like” on LinkedIn, or a “retweet” on Twitter.

You can find +1 buttons on Google as well as many other websites.

Here is an example of a +1 button on Google.

Google+ Button

To add the +1 button to your website visit http://bit.ly/10awHxh.

What happens when you click +1?

When you click +1 the content that you have “+1’d” is saved on your Google+ profile for those in your circles to see as something you’ve recommended. You can manage your +1s and control which content is public. Even if your +1’d content is private, those within your circles searches for something you’ve +1’d. For example: Let’s pretend Allison Johnson is in your circles as shown in the photo above. Even if her +1 content was private if you searched “San Francisco Food Bank” in Google it would show on Google that she clicked the +1 button for this.

What happens when someone clicks +1 on one of your posts?

When someone +1’s your post, they are sharing it with others and recommending your company, product, service, or advice (depending on the post). This is giving your post or website page a broader reach.

4. Tagging Friends or Companies on Google+

On Facebook or Twitter you would use the “@” symbol prior to typing out a name in order to tag a user in your status or posts. On Google+, you type “+” or “@” and then the person you would like to tag. If you type “+” or “@” and start typing out a name it will auto fill it for you.

5. Post to Google+ From Your Gmail Account

When you are checking your email and come across something you would like to share, you can share it directly from your Gmail account. In the top right hand corner click “+ Share”. You can also share your post with people who don’t have Google+ by entering their email address instead.

Google+ Gmail

6. Google+ Keyboard Shortcuts

There are a number of shortcuts that can be used on Google+. Here is a cheat sheet with some of the more commonly used ones below.

Google+ Shortcuts

Tell us – are you on Google+? Are there any brands that you follow that are doing a great job engaging on Google+? If you have any questions, please ask away in the comments below!

Need help with Google+ or getting beyond the basics on Google+? Contact us for your FREE social media services quote today!

Unit next time,

Alix
Miss Mediosa – Social Media Management

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